The uniform of The Standard, Hua Hin is just as fun and playful as its brand sensibility.
The silhouettes are kept clean and minimal with sporty undertones adding a modern edge; the use of sporty fabrics like extra-fine pique and jersey gives a relaxed beachside vibe to the elegant and simple yet attentive to detailed silhouettes. Functionality and the design, that make wearers feel comfortably confident, are carefully considered to enhance their effectiveness in providing The Standard’s experiences to customers.